The India Pen Show (TIPS) logo was designed by Yusuf Pardawala, an architect by profession and a fountain pen aficionado. The Logo universally appreciated for its minimalistic lines that quietly make a statement is typically Pardawala, which can also be stated to be in his signature style. The TIPS logo, for the uninitiated, depicts a fountain pen, dipped in a pot of ink. Poised to transform thoughts into words, effortlessly straddling time, as the legacy of the fountain pen and ink of the past builds bridges into the future, as the most sustainable of all writing instruments makes a comeback.